Analytics have changed the way we look at the NFL Scouting Combine

We live in a fascinating time when it comes to the NFL and data within it.

There is so much information available, but sometimes that can be overwhelming. Understanding what you are looking at and more importantly how it can help are critical factors for football fans everywhere.

It is in this way that Amazon has really helped during their Thursday Night Football broadcast. They have an offering in addition to the main coverage, Prime Vision, that allows to see nuances of a game that may not be visible to the naked eye.

TNF Analytics Expert Sam Schwartzstein joined me for a conversation during the week of the NFL Combine to discuss Prime Vision, its benefits, how even casual fans can benefit form it, and data at large across the NFL.

Prime Vision has done such a great job of working with features that may someday make their way to the full broadcast, as Prime Video continues to pioneer the integration of AI into live sports through broadcast enhancements called Prime Insights. These innovations help to highlight key athletes, illuminate hidden aspects, forecast pivotal moments, and bring fans closer to the action.

At the end of the day football is still football, and all of the data in the world can only go so far. The data is helpful obviously, but it has to be married and cross-referenced with the proper findings on tape to draw full conclusions.

People like Sam and the team at Amazon make that possible. Thanks to them for the hard work.