FIFA Drops Plan for World Cup Marketing Subsidiary

In a statement released this morning, FIFA president Gianni Infantino confirmed that the organization will not move forward with a proposed subsidiary aimed at commercialising the World Cup. Infantino said the idea, which had sparked debate, ultimately created divisions that could not be reconciled with the federation’s objectives.

Infantino emphasized that FIFA’s purpose remains to unite and improve the sport, and that the subsidiary proposal will therefore be dropped in favour of a more cohesive approach. capturengo.org