nfl

Sanders: 'Not in EA game, probably not paying enough'

Published July 7, 2026 · Updated July 7, 2026 · NBC Sports

Deion Sanders is not featured in the new EA Sports College Football game, suggesting 'they're probably not paying enough' for his name, image and likeness.

Sanders made the comment Tuesday at the Big 12 Football Media Days. The Colorado Buffaloes coach believes he should hold out for fair value for his likeness rights, similar to how EA Sports profits from using college athletes' identities. playerbros.org

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Sanders: 'Not in EA game, probably not paying enough'

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