Cristiano Ronaldo once said: "Goals are like ketchup. Sometimes, as much as you try, they don't come out, and when they come, many come all at the same time."
West Bromwich Albion have to hope they are at the point in their season where the ketchup bottle is ready to pay out because they've been starved of sauce for quite some time.
Only Stoke, Oxford and Sheffield Wednesday have failed to score on more occasions than the Baggies this season.
Albion have drawn a blank in 11 Championship games this campaign, but the much more pressing concern is how many of those ducks have come recently.
Eric Ramsay's side have failed to find the back of the net in four of their past six league outings, and in the trio of goalless games that preceded the FA Cup clash with Norwich they didn't really deserve to score a goal either.
The Baggies created precious little in those games, averaging a measly 0.29xG per game and while the back-to-back clean sheets against Stoke and Birmingham were welcome, it's wins Albion need in many of the upcoming games, not draws.
The spectre of relegation looms large.
Portsmouth's victory on Tuesday left Albion just one place and two points outside the relegation zone and the Baggies face three relegation rivals in their next four games.
So, what do Albion need to do to start firing again and drag themselves clear of danger?
The biggest priority seems to be to get their attacking players match fit.
Karlan Grant is the one Albion will have to do without for much of the remainder of the season and that is a huge blow.
The wide forward had scored three of Albion's previous 10 goals prior to his injury against Derby County and was, statistically, by far and away the Throstles' most dangerous player at that point.
Grant's absence has been further compounded by fitness struggles for his opposite number on the other side of the field, Mikey Johnston.
The Irishman remains the Championship's top assister with nine but has failed to start either of the past two league games due to a groin injury.
Albion will be hoping he can shake that off ahead of the visit of Coventry on Saturday, against whom Johnston produced two brilliant assists earlier in the season.
Those assists were both delivered to Aune Heggebo during a run where the Norwegian really caught fire, scoring seven goals in seven games across November and December.
However, that success came at a price as the Scandinavian frontman was asked to play a whopping six consecutive 90 minutes in just 28 days across the hectic December period.
That seems to have left Heggebo looking jaded and, unfortunately, his understudies haven't proved ready for Championship action.
Ramsay has spoken about how he is currently "nudging" Josh Maja and Daryl Dike toward 90-minute fitness, which is a worrying thing to say in February.
However, you can see why this is a problem he must fix when you consider that previous boss Ryan Mason only gave Maja an average of 23 minutes per game he was available and Dike a pitiful two minutes per game.
Ramsay has significantly upped those numbers to get the duo up to speed.
Maja bagged 12 goals in 26 starts last season prior to injury, while Dike hit seven in 14 back in 2022-23 (the last time he was fit for a significant period), so both have the pedigree to score goals at this level.
If Ramsay can get them fit and firing, it could be Albion's saving grace.
They certainly need something because if they don't start scoring soon, the Baggies will undoubtedly find themselves playing ketchup with the rest of the relegation battlers.
See more from Chris Hall at Albion Analysis